Digipack Ideas

Digipak ideas from Elliemariekeene1

Here I have included a presentation on how we plan to style our digipack. 

Production Diary Week 21

This week we focused alot on editing. We added the color over the skateboarding and trolley shots, this really allowed them to stand out more and look bright and colorful, again linking to our keep themes. We also editing the photoshoot shots with the "shutter effect" which allowed us to stop the shot and give the effect of an image being taken, this helped us improve from our practice as we added photos into that to create this effect which really stood out and were not as much quality.

Production Diary Week 20

This week we took shots of the narrative, we tried these in a park to create a more child like theme, we feel like this went really well as they looked much more happy being seen laughing and joking around, although we felt the first park shots had almost gone the wrong way and were too childlike, also the narrative actors didn't look very natural in these shots.We also found a sign with "keep out" on it which we edited in the section "danger zone" so that the shots would reflect the song and keep them flowing together. When editing we also found the amount of grey in the skateboarding shots really allowed us to add color easily, again keeping to our theme of brightness and color.

Park, trolley skatboarind shots

Within the past week we have decided to re image our narrative, giving them a more younger image rather than an older 18+ teenage look. We did this as found younger teenagers would link to our key words more, as it's easier to show them having fun and in bright colorful environments. Here we have tried a park and messing around on trolleys. We feel these shots have worked really well, you can see them laughing and having a lot more fun. Also the narrative is not looking at the camera which gets rid of the confusion we felt we had through narrative and star. We have chosen not to use the park shots though as we feel the actors didn't look very natural in these shots.

Production Diary Week 19

This week we did more lip syncing shots, we tried them infront of backgrounds on a projector at first this didn't work due to the background not being bright enough or the lighting from the projector making the images go fuzzy, so we re tried them again using lighting to stop the fuzzieness and different backgrounds that stood out more, we then found these shots more successful. We used these background rather than on location shots as it would eliminate other people getting in the way and ensured the focus being mainly on the star.

Lip syncing

Production Diary Week 18

This we begun to think about our digipac, we created some sketches off different ideas we could think off. Drawing them helped us see them more visually, we then reflected these back to our research and saw that our first design didn't match the conevetions of the digipacks we had looked at before as they included only or mainly the star and we had included the narrative in our digipack to. We then drew a second idea which we feel more confidently about, although we had only taken inspiration from the shots we have done already so we feel like as we continue with out video we may find more ideas for our digi pack.

Sketches of digi pack ideas

Here are our first digi pack ideas, we have taken inspiration from the photo shoot shots we have already taken. On the first one we have taken shots from that using artist and her friends with the props. We have reflected on these and think that these may become confusing again between star and narrative. We also think that the focus needs to be mainly of the star and not her friends, which I think is lost in our first idea.

Our second idea we have tried to use the same look of a photo shoot but in more of a focus on the star, therefore we have different shots of her in locations used in the video, such as graffiti wall and the bridge. We have also changed the main photo shoot idea of jus the artist not with friends, but we have left one with friends but think we could have the friends in black and white and her in colour to make her stand out more. 

Production Diary Week 17

This week we took more shots of our narrative, partying with friends. Since looking at theses shots we have decided not to use them. We realised the narrative was looking at the camera too much, this again made it confusing with the artist and narrative was. Also the lighting was very dark and dim which didn't fit in with our bright theme we have used throughout. We also decided that partying showed an older angle of our narrative so decided to make her do more teen activities so that it could fit the song more and beat more, also this allowed us to reflect a lot on the keys words we had chosen before for our video.

Party shots

In these shots we created a party vibe for our narrative, we chose her to be one friend, we showed them doing normal teenage things such as drinking and dancing, We also did shots with UV paint to reflect the colorful theme we was going throughout. We had a lot of problems filming these shots, firstly due to the lack of room we had, this made the variety of angles and long shots limited. Also the lighting wasn't ideal as we couldn't make the most of natural lighting and their wasn't room for our own lighting.

In the end we decided that we was not going to use these shots, firstly because of the lack of quality but also because we decided to re image our narrative. Up until this point we had tried to portray them as a more mature teenager's but we found these shots were not working, so we have decided to image them as more young happy teenagers as we feel this would reflect the song lyrics and beat more
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Production Diary Week 16

This week we started to edit our first shots we took in London. We started to brighten them and increase the contrast to make them stand our more as we had lost a lot of lighting, we experimented with short and long shots, from our research we had found that we needed to use more short shots and therefore felt we should take more lip syncing in varied locations so that it didn't get boring and so that we could use small parts of each shot.
This week we also retook our photo shoot shots for the real thing with different people, these came out better than the practice shots, due to the setting being more white and clear and the lighting reflecting on the people better, we also styled all our artist in dark clothing so the props would stand our more. We started to edit these to the beat of the song which at first was a struggle as it can be hard to hear the beat but after practise we found it easier, we feel like editing to beat worked well and we would like to do this to more of our shots.

Photo shoot

Here are our photo shoot shots, we think the narrative looks much relaxed in these rather than the practice shot, also we have incorparated much more colour into these ones using the red and blue props. Also the white background and black styling of the clothes really helps them to stand out.

Production Diary Week 15

This week we begun filming our first shoots, we did these in London we begun doing shots of our artist singing infront of graffiti and with sky scrapper background. We also filmed our narrative in a shisha bar and also messing around in fountains. We got shots of our narrative infront of the graffiti too. From these shots we realised the struggles of filming in busy places, so therefore have gone back to our storyboard and considered different places that are less open to the public we could film. We also decided we wanted the shots between the narrative and artist to be in different places so the two did not get confused. Therefore from now on we will decide who will be filmed in each place before we go. The shots we found worked best were the shots infront of the bright graffiti and also the narrative shots, as both of these reflected the cool trendy vibe we was aiming for, for our artist and star,

Graffiti shots

Here are our shots infront of the graffiti, we really loved this location as their was lots of colour and it was very bright. As with our other shots we had to chose whether to use our lipsycing or narrative shots in this location, as from feedback we found using both could get confusing. Therefore we have chose our lip syncing as she seemed much more natural infront of the camera, and this took away the added confusion of the narrative looking at the camera.

Fountain

Here are the shots we took in south bank at the fountains. We really liked the background and the use of fountains which were really good lighting. But found this sometimes caused shot to look blurry. Our first problem with these shots were that we used both our star and narrative in the same location, once we recieved feedback that it became confusing to tell them apart, we decided we could use both of these. Also because they was confusing to tell the difference we have decided to not use any shots of the narrative looking towards the camera, in many of these shots she was so we have decided to only use the lip syncing shots. When it came to editing we realised that these shots didnt have the best lighting so we will not be able to use many.

From this we have learnt that we need be more aware of how outside lighting will effect our shots.

Tabel

Here are one of the first set of lip syncing shots that we filmed. We chose a location in london. Firstly we was put of using these shots as they was in the same location as the narrative that we had used previously. At first we was going to use these shots, but we found they looked a bit impersonal and that the location was taking over, also it didnt look professional as there was people/uneeded props in the background. After doing these shots we found that it might be more personal to do the lip syncing shots behind plain background so that our artist stood out.

Pole shots

Here are more shots of our narrative. We have decided not to use these shots, firstly they look very put and not natural. Also there are lots of people in the background taking the view of the actress. We also didn't like the way she kept looking at the camera as it caused a confusion between star and narrative. Finally you can see the reflection of the filming in the background.

Shisha

Here are the first shots we have taken. This is part of filming is for the narrative part. It shows the main narrative with her friend, they are doing shisha and we have tried to enphasise that they are having fun by showing them laughing. We have also tried some tracking shots. We liked the close up of the narrative blowing the smoke into the camera. We also liked the mid shots of the two of them looking at eachother laughing as it shows they are having fun. We found that the best ones of these was where they looked natural. We didn't like the shots that were tracking as they was quite shaky. Finally we didn't  like the high or low angle as they are not very flattering.

Production Diary Week 14

Now out video was planned we decided to try out some practice shots, we begun with the "photobooth" shots we wanted. From practicing theses we realised that we couldn't have our artist and narrative in the same shot. Also we decided they would look better with more people. Finally we decided the props could be better fitted with out colour scheme that we are going to use throughout.

Practise Shots

One of our original ideas was to have our narrative in a photoshoot with her friends. This fits in with our song firstly as our narrative is about her being seen happy with her friends as she has got over her boyfriend. It also fits in with the lyrics "freeze frame, I dodged that shot". We have decided to practice these as we wasn't sure how best it would to make it portray as they was in a photobooth. We decided to do the camera as if it was the photobooth. We have decided we like it this was. We also wanted to try different props and poses to see which worked the best we decided we liked the group shots better, but also with parts of the actors by themselves. We also added photos but we found that they stood out to much. Finally we think that for these to work well they have to look natural and like the actors are having alots of fun, also we do not think the artist should be in these shots as she is a separate part of the video.

Risk Assessment

Activity	What is the risk?	What can you do to prevent the risk?	Risk Factor
Crossing Roads.	Filming up London we will have to cross many busy roads. There is a risk of me or one of my group members getting hit by a car.	To prevent this, my group and I will make sure we always use a crossing (if one is available). We will also make sure we are aware of our surroundings at all times.	High
Traveling to and from our destination.	We will have to get trains and tubes to reach our several destinations. There could be a risk of one of us falling on the tracks.	To prevent this we will make sure we are calm and don’t rush anywhere.	High
Traveling in rush hour.	We expect to be finished filming around 5-6pm. As this is rush hour the trains and streets will be very busy. There could be a potential risk of my group and I getting split up in the crowd.	To prevent this we will all make sure we save our phone battery throughout the day so if one of us does get lost we can contact each other.	Medium
Handling glass.	Another location we will be filming at is my house. When filming here we will be handling glass. There could be a risk of someone dropping the glass and further resulting in someone cutting themselves.	To prevent this we will make sure we don’t mess around when handling the glass.	Low
Painting.	We plan to use paint to smudge over our artist’s body. This could potentially get into someone’s eye or on someone’s clothes.	We will be very careful when applying this and also wash our hands after wards to prevent this.	Low
Tripping over wires.	When filming inside we will have wires around because of lighting that we will be using, therefore someone could trip.	Before we begin to film we will make sure we all know where hazard wires may be and also try to make the walk space we are using as clear as possible.	Low
Weather.	Our artist will have to stand in a range of clothing outside and inside. If she is wearing an outfit that reveals her arms and legs she could become cold as we are in winter. Also the other members of the group could become cold whilst filming too.	To prevent this we will all make sure we wrap up warm and have a coat on standby   for everyone who will be filmed.	Medium
Falling off Skateboard.	We are filming using a skateboard, however our actress has never used one and isn’t steady on it. We need to be careful that when using the board she doesn't fall off and injure herself.	To prevent this we will make sure she takes her time with what she is trying to do and practices beforehand.	Medium
Round about in park.	Playing on the round-about in the park we need to be careful one of us doesn't fall off or get our foot stuck under it when trying to spin.	Although in the shot the actors are supposed to be messing around, when filming we will be very conscious of what we are doing.	Low

Production Diary Week 13

This week I have continued to finish my storyboard, ensuring all the shots are exactly what we want and are in detail, we also got feedback of what our target audience, young adults, would like to see in our video, and what impression the song gives them.

Also this week I have looked into how I want to style my artist, including hair and make-up and looked on youtube to see how to create our perfect look. To fit our artist image we are trying to give the and also to fit the narrative of our song.

Story board pictures

Hair Ideas - natural curls

Again we found that because we was focusing a lot on lips and eyes that our hair should be natural. We therefore tried out natural curls, we used this video to help, we found this useful but still looked a bit much so we decided on straight hair or a pony tail.

Make-Up - Natural look

As we had chosen eyelashs and lips that stood out we decided we want the rest of the make-up to be very natural. We used the video to ensure it looked good, it helped us alot to make our artist not look over the top.

Make-Up Ideas - Eyes

We wanted our make-up to look consistent so as we was using bright lips we decided to ass false eye lashes to so the whole make up stood out. We had an idea of how to put these on anyway but used this video to ensure they looked very professional. This video really helped and we feel the eyelashes helped our styling alot.

Make-up Ideas - Lips

We have decided to make lips an icon in our music video, we have looked a different lip colours but also thought it would be interesting to try out a lip tattoo to make the lips stand out more, We found this very helpful but when we tried it ourselves it ripped off alot and we didn't prefessional so chose to not use it ourselves.

story board video

Inspiration

When planning our video we took lots of inspiration from different stars, here we have included which stars we have take direct influence from. This has helped us make our star and video look as believable as possible and very professional, although we still plan on putting our own creative twist on it.

Production Diary Week 12

This week we have progressed with our planning and have moved onto making our story board, we have spend alot of time thinking of what we want to include in our video and how to portray it in a way that will match our genre and artist.

We also emailed our artist to inform them we was using there song and ask there permission.

Email to artist

Key shots for my genre

Production Diary Week 11

This week we have progressed into looking at planning for our own video. We have created a mood so we can get a visual aspect of our ideas. This has helped us bring all our ideas together and seeing it visual has given us more inspiration.

From our mood board we briefly looked at the lyrics from our songs and gave our first ideas.

We have also looked into possible locations we could use and clothing. We have tried to ensure that we have kept it fitting in with our genre and music video conventions.

Lyrics & Ideas

Lyrics: black
Ideas: red

30 second intro -

Show the scenery and the performers face. Also shots of the girl telling the narrative walking around London or coming out of the train station.

Shot idea: - have the girl drop a necklace that her boyfriend gave her into a fountain or bin.

Oh no, the pennies dropped.

How did my focus stop?

I never let desire lead me blind.

I can't get enough.

Here we could have the performer in front of a graffiti wall or on a bridge, simply singing.

Oh no, the force is strong.
You know ya done me wrong.
I never let a feeling lead my mind.
I gotta rise above.

Close up of eyes and tears running down face, showing that she has been hurt.
The lyric 'rise above' is when she begins to realise she needs to get over her ex-boyfriend. Here we will start to show her having fun. Maybe in a shop or buying something from a weird stool in London, doing something she doesn't normally do.

Don't need to fret.
Cause if I was to take you home,
What's left when the danger's gone?
I never let a feeling lead my mind.

More shots of the performer in cool locations.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.

With friends at a site or land mark.

So let me tell ya that I'd be better off without you.

Duck down, the bull is gone.
Slow motion, switch me on.
I never let desire lead me blind.
Won't give up.

Shots again of the lip singer. Could also add an effect of slow motion to go with the lyric.

Freeze frame, I dodged that shot.
The bigger pictures not good enough.
I never let a feeling lead my mind.
I gotta rise above.

Could slow the shot down so it become more of an image, whilst the performer is singing.
Or could show the girl holding an old picture of her and her boyfriend then her ripping it up/throwing it away. 

Don't need to fret.
Cause I would rather be alone.
Than with you in the danger zone.
I never let a feeling lead my mind.

Show her doing something outrageous on her own.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.
So let me tell ya that I'd be better off without you.

Shots of her in a bar interacting with people. Increase pace of shots.

 Better, better, better off without you.
Better, better, better off without you.
Better, better, better off without you.
Better, better, better off without you.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.

So let me tell ya that I'd be better off without you.

Shot idea:
The pace of the song picks up, bringing the song to an end. To show her having lots of fun in a cool  location we could go to Granary square fountains and show her playing around in them, alongside shots of the lip singer.

Fade out 10 seconds


Continue shots of the lip singer in different locations.

Mood Board

Here is my mood board, I have shaped it in a music note so that it stands links more to our music video. I have included firstly clothing looks we want to include, these are ripped jeans, checked shits and plain white and black looks so that we can stand out against the background. I have then looked and our theme lips and included photos of lips and colours that I would like to use. I have also included locations we plan to use such as graffti, bars and london. Finally i have looked at activities we could do such as photobooth drinking and skateboarding, This will be good to refer to as it has all my ideas on it and is a good place to look for inspiration in a creative way,

Ellie Goulding

Since creating the initial our idea, we have looked at similar videos to see the best way we can portray this. Ellie Goulding is someone we have looked at throughout because we find she is similar to the artist we would like to portray. She has an indie vibe but still with a pop appeal. Here I have looked at her Goodness Gracious video, which I find alot of inspiration.

Possible Outfits

Possible locations

Here I have looked at the possible locations we could use. I have looked for locations that have a cool vibe, therefore we have chosen skateparks, Camden and bricklane as these are associated with tredny people. These also have alot of colour with graffti which will help add the colourful vibe we want to our video. We have chosen to use underground trains to link the narrative shots together, we felt like london underground trains would link more to the other london locations we are using to allow the video to flow. Finally we want to use south bank as it has alot of interesting places there which stand out more, for example fountains and a giant swing in a cage, there will add more fun to our video.

Production Diary Week 10

This week we begun choosing our song, it took a long time to find songs that didn't already have videos and also that fitted our genre. We also wanted it to be catchy and have change in paces. Eventually we found songs and narrowed them down to our two favourite songs. Runaway by hanamakesmusic and Days with you by Snakehips. We discussed our ideas for these songs and then decided with Days with you as it was more upbeat, had more changes in pace and we liked the lyrics alot more.

We then began to brainstorm our ideas for the song, this helped us begin to plan what we could do and get the groups on ideas onto one page. Next we asked our audience there opinions so that we could ensure it would suit them. 

Audience Review

In this clip we have asked our target audience what they think about when they listen to this song and what they could imagine the video being like.

Teacher Assessment - General Feedback

A Level Media Progress Check - Ellie
	Assessed by		NSE - Teacher
Focus of assessment		General
Relevant assessment criteria		Planning and research evidence will be complete and detailed.
Evidence of progress/ evidence of meeting criteria		I am very impressed with the quality of your blog. There is detailed information and you have made great attempts to present it using a variety of web 2.0 formats. Well done! Content is detailed and of excellent quality.
Areas to work on next/ ideas to consider		Continue ensuring all is uploaded and reflected on. Ensure you add labels to your blog.
Additional comments

Music Video Idea

In this clip I have discussed our two main song choices, our general ideas and which one me prefer.

Audience Opinions to song

Here we asked our audience what they thought of our song and how they felt the video alongside this should be portrayed. This helped us with giving us ideas but also making sure our ideas linked well with what our audience wanted.

Production Diary Week 9

Now we have chosen our genre we have decided to focus our research into just indie and R&B genres. Firstly we looked at the main conventions of these genres so we know where to begin and so we can follow these to make our video fit the specific genre and be realistic.

Key words

Here we have made a word cloud of our key words that we have got from the song when listening to it and how we want our video to be preserved. We have chosen to write these words down as we want something to look back on so that we know we are staying on track and so we can compare our end video to these words to ensure we made the video how we wanted it to be.

Why we chose the words:
Happy = the theme we get from the song
Bright, light, sun = to reflect the happy theme in the song
Colourful, blues, pink, greens = to make the video bright and therefore reflect the happy theme, also to keep in interesting and engaging
Young, teenage, girls = to describe the people we want in our video
Inide, pop, r and b = to describe the genres of the song
kiss, lip = we want these to be the icons throughout our video
laughing = to reflect the happy theme and make the people look happy
London = setting we want for the video

First video Ideas

Here is out first ideas for our music video we have chosen out two favorite songs and mind mapped words describing the vibe we want our video to have also things we would include. This has given us a visual was to see our ideas and choose which ones we prefer.

Conventions of genre

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Production Diary Week 8

This week I conducted an assessment, this was looking back at previous coursework comparing into to what I have I done now and how I could improve. This has helped me learn from mistake last year, especially not putting enough detail into genre research and also how I should do more planning and have it much more detailed.

This week my group decided it would be good to get research on our audience to ensure what we are doing is on the right lines and we can continue our research to meet there needs. It helped us learn that indie and R&B are poplar, but pop have the most exciting videos. Many people said they enjoy concept but like to see lots of performance too. We have used these aspects to choose our genre which is indie with a hint of R&B, to make it stand out.

Questionnaire