Production Diary Week 13

This week I have continued to finish my storyboard, ensuring all the shots are exactly what we want and are in detail, we also got feedback of what our target audience, young adults, would like to see in our video, and what impression the song gives them.

Also this week I have looked into how I want to style my artist, including hair and make-up and looked on youtube to see how to create our perfect look. To fit our artist image we are trying to give the and also to fit the narrative of our song.

Story board pictures

Hair Ideas - natural curls

Again we found that because we was focusing a lot on lips and eyes that our hair should be natural. We therefore tried out natural curls, we used this video to help, we found this useful but still looked a bit much so we decided on straight hair or a pony tail.

Make-Up - Natural look

As we had chosen eyelashs and lips that stood out we decided we want the rest of the make-up to be very natural. We used the video to ensure it looked good, it helped us alot to make our artist not look over the top.

Make-Up Ideas - Eyes

We wanted our make-up to look consistent so as we was using bright lips we decided to ass false eye lashes to so the whole make up stood out. We had an idea of how to put these on anyway but used this video to ensure they looked very professional. This video really helped and we feel the eyelashes helped our styling alot.

Make-up Ideas - Lips

We have decided to make lips an icon in our music video, we have looked a different lip colours but also thought it would be interesting to try out a lip tattoo to make the lips stand out more, We found this very helpful but when we tried it ourselves it ripped off alot and we didn't prefessional so chose to not use it ourselves.

story board video

Inspiration

When planning our video we took lots of inspiration from different stars, here we have included which stars we have take direct influence from. This has helped us make our star and video look as believable as possible and very professional, although we still plan on putting our own creative twist on it.

Production Diary Week 12

This week we have progressed with our planning and have moved onto making our story board, we have spend alot of time thinking of what we want to include in our video and how to portray it in a way that will match our genre and artist.

We also emailed our artist to inform them we was using there song and ask there permission.

Email to artist

Key shots for my genre

Production Diary Week 11

This week we have progressed into looking at planning for our own video. We have created a mood so we can get a visual aspect of our ideas. This has helped us bring all our ideas together and seeing it visual has given us more inspiration.

From our mood board we briefly looked at the lyrics from our songs and gave our first ideas.

We have also looked into possible locations we could use and clothing. We have tried to ensure that we have kept it fitting in with our genre and music video conventions.

Lyrics & Ideas

Lyrics: black
Ideas: red

30 second intro -

Show the scenery and the performers face. Also shots of the girl telling the narrative walking around London or coming out of the train station.

Shot idea: - have the girl drop a necklace that her boyfriend gave her into a fountain or bin.

Oh no, the pennies dropped.

How did my focus stop?

I never let desire lead me blind.

I can't get enough.

Here we could have the performer in front of a graffiti wall or on a bridge, simply singing.

Oh no, the force is strong.
You know ya done me wrong.
I never let a feeling lead my mind.
I gotta rise above.

Close up of eyes and tears running down face, showing that she has been hurt.
The lyric 'rise above' is when she begins to realise she needs to get over her ex-boyfriend. Here we will start to show her having fun. Maybe in a shop or buying something from a weird stool in London, doing something she doesn't normally do.

Don't need to fret.
Cause if I was to take you home,
What's left when the danger's gone?
I never let a feeling lead my mind.

More shots of the performer in cool locations.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.

With friends at a site or land mark.

So let me tell ya that I'd be better off without you.

Duck down, the bull is gone.
Slow motion, switch me on.
I never let desire lead me blind.
Won't give up.

Shots again of the lip singer. Could also add an effect of slow motion to go with the lyric.

Freeze frame, I dodged that shot.
The bigger pictures not good enough.
I never let a feeling lead my mind.
I gotta rise above.

Could slow the shot down so it become more of an image, whilst the performer is singing.
Or could show the girl holding an old picture of her and her boyfriend then her ripping it up/throwing it away. 

Don't need to fret.
Cause I would rather be alone.
Than with you in the danger zone.
I never let a feeling lead my mind.

Show her doing something outrageous on her own.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.
So let me tell ya that I'd be better off without you.

Shots of her in a bar interacting with people. Increase pace of shots.

 Better, better, better off without you.
Better, better, better off without you.
Better, better, better off without you.
Better, better, better off without you.

Would you like to know me better, baby?
Then what you could show me is better, maybe?
Well, I sure don't wanna waste your time.
Sure don't wanna waste your time.

So let me tell ya that I'd be better off without you.

Shot idea:
The pace of the song picks up, bringing the song to an end. To show her having lots of fun in a cool  location we could go to Granary square fountains and show her playing around in them, alongside shots of the lip singer.

Fade out 10 seconds


Continue shots of the lip singer in different locations.

Mood Board

Here is my mood board, I have shaped it in a music note so that it stands links more to our music video. I have included firstly clothing looks we want to include, these are ripped jeans, checked shits and plain white and black looks so that we can stand out against the background. I have then looked and our theme lips and included photos of lips and colours that I would like to use. I have also included locations we plan to use such as graffti, bars and london. Finally i have looked at activities we could do such as photobooth drinking and skateboarding, This will be good to refer to as it has all my ideas on it and is a good place to look for inspiration in a creative way,

Ellie Goulding

Since creating the initial our idea, we have looked at similar videos to see the best way we can portray this. Ellie Goulding is someone we have looked at throughout because we find she is similar to the artist we would like to portray. She has an indie vibe but still with a pop appeal. Here I have looked at her Goodness Gracious video, which I find alot of inspiration.

Possible Outfits

Possible locations

Here I have looked at the possible locations we could use. I have looked for locations that have a cool vibe, therefore we have chosen skateparks, Camden and bricklane as these are associated with tredny people. These also have alot of colour with graffti which will help add the colourful vibe we want to our video. We have chosen to use underground trains to link the narrative shots together, we felt like london underground trains would link more to the other london locations we are using to allow the video to flow. Finally we want to use south bank as it has alot of interesting places there which stand out more, for example fountains and a giant swing in a cage, there will add more fun to our video.

Production Diary Week 10

This week we begun choosing our song, it took a long time to find songs that didn't already have videos and also that fitted our genre. We also wanted it to be catchy and have change in paces. Eventually we found songs and narrowed them down to our two favourite songs. Runaway by hanamakesmusic and Days with you by Snakehips. We discussed our ideas for these songs and then decided with Days with you as it was more upbeat, had more changes in pace and we liked the lyrics alot more.

We then began to brainstorm our ideas for the song, this helped us begin to plan what we could do and get the groups on ideas onto one page. Next we asked our audience there opinions so that we could ensure it would suit them. 

Audience Review

In this clip we have asked our target audience what they think about when they listen to this song and what they could imagine the video being like.

Teacher Assessment - General Feedback

A Level Media Progress Check - Ellie
	Assessed by		NSE - Teacher
Focus of assessment		General
Relevant assessment criteria		Planning and research evidence will be complete and detailed.
Evidence of progress/ evidence of meeting criteria		I am very impressed with the quality of your blog. There is detailed information and you have made great attempts to present it using a variety of web 2.0 formats. Well done! Content is detailed and of excellent quality.
Areas to work on next/ ideas to consider		Continue ensuring all is uploaded and reflected on. Ensure you add labels to your blog.
Additional comments

Music Video Idea

In this clip I have discussed our two main song choices, our general ideas and which one me prefer.

Audience Opinions to song

Here we asked our audience what they thought of our song and how they felt the video alongside this should be portrayed. This helped us with giving us ideas but also making sure our ideas linked well with what our audience wanted.

Production Diary Week 9

Now we have chosen our genre we have decided to focus our research into just indie and R&B genres. Firstly we looked at the main conventions of these genres so we know where to begin and so we can follow these to make our video fit the specific genre and be realistic.

Key words

Here we have made a word cloud of our key words that we have got from the song when listening to it and how we want our video to be preserved. We have chosen to write these words down as we want something to look back on so that we know we are staying on track and so we can compare our end video to these words to ensure we made the video how we wanted it to be.

Why we chose the words:
Happy = the theme we get from the song
Bright, light, sun = to reflect the happy theme in the song
Colourful, blues, pink, greens = to make the video bright and therefore reflect the happy theme, also to keep in interesting and engaging
Young, teenage, girls = to describe the people we want in our video
Inide, pop, r and b = to describe the genres of the song
kiss, lip = we want these to be the icons throughout our video
laughing = to reflect the happy theme and make the people look happy
London = setting we want for the video

First video Ideas

Here is out first ideas for our music video we have chosen out two favorite songs and mind mapped words describing the vibe we want our video to have also things we would include. This has given us a visual was to see our ideas and choose which ones we prefer.

Conventions of genre

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