In this week I have developed my research. I firstly looked at the conventions of music videos, this has helped me know the main aspects of a video so I can pick these out in the videos I am analysing and also take these conventions into my music videos so it is realistic. I plan to later go more specific into the genre's I decided to choose.
Next I wrote an essay analysing a music video. I chose Ellie Goulding as she fits the genre Indie which I would like to do. From doing this essay I learnt the main aspects of a video such as the clothing and props used. Also it showed the different shots used and the variation between them. Finally it helped me see how much performance was used in an Indie music video. I think it would be helpful to look into more videos like this.
To continue my research I decided to look into depth into the theories, specifically Andrew Goodwin and Laura Mulvey. This would help when looking at other videos so I could pick up how they are used and how often it will also help me when making me own video to consider them to make my video appealing and realistic.
I have now begun to focus on how a star is portrayed. I have chosen to look at Rhianna as an artist as she has progressed alot throughout her career and also is in the public eye alot. From looking at her it has showed me how artist change over time specifically how the become more daring in there songs videos and appearance. This will help me as I can choose when in the career my artist is and therefore decide how risk taking they are due to this. Also from this I have looked at how Rhianna is marketed in the public eye through social networking and magazines and newspapers this will help me adapt how my own artist is going to be marketed and how I would do it.
